The Rise of Massive Pet Products Conferences: Where are all the Veterinary Professionals?
SuperZoo 2023 recently wrapped in Las Vegas, Nevada. This year 1,111 vendors were on-site to share their products and offerings to the pet industry. This week we discuss the vital - and often overlooked - importance of including veterinary professionals in creating, developing, and promoting pet care products and how you can stay informed of emerging trends in our profession. There’s a whole lot to discuss!
Hosts Dr. Ernie Ward and Beckie Mossor, RVT, review the rise of massive pet product conferences and why more veterinary professionals should attend and know about them. Our hosts offer practical advice on how to handle a client who asks you about the “next great thing” in pet care and why we should be thankful when they present an unknown product or service (hint: it’s a learning opportunity). Our duo also dishes on why the latest pet food trend is often more important to most clients than learning about your new-fangled X-ray machine or fancy-pants blood analyzer.
Viewfinders, let us know your thoughts and experiences on keeping up with so much new stuff! Share on Facebook or Instagram pages (@VeterinaryViewfinder) or email veterinaryviewfinder@gmail.com.
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