The Veterinary Viewfinder Podcast
Dr. Ernie Ward and Beckie Mossor, MPA, RVT, have co-hosted their award-winning weekly veterinary podcast since 2016. Each week, they “tackle the toughest topics in veterinary medicine,” highlighting controversial issues and trending news, introducing veterinary key opinion leaders and provocateurs, and offering solutions to the myriad challenges facing the veterinary profession.
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Medical Gaslighting in the Veterinary Profession: Do we sometimes dismiss, discount, or discredit our clients?
Medical gaslighting has become a hot topic in human medicine. This week, we tackle the topic and debate whether or not it exists in veterinary practice.
Hosts Dr. Ernie Ward and Beckie Mossor, RVT, examine the behaviors and attitudes that veterinary professionals need to be vigilant about to prevent unintentionally dismissing, discounting or discrediting their clients.
Throughout this week’s candid conversation, our hosts emphasize the importance of empathy, effective communication, and active listening, urging veterinary professionals to put themselves in their client’s shoes and provide the best possible care.
Dr. Ward also shares how he believes Artificial Intelligence (AI) may help physicians and veterinarians avoid medical gaslighting. Both hosts discuss why being open-minded when it comes to diagnosing patients and appreciative of pet owners’ research, regardless of how accurate or applicable, is essential to providing optimal patient care.
Stick around to the very end to hear Beckie tell an interesting (and hilarious) story from a recent conference where she presented. We love it when you tell us you listen to the podcast!
Viewfinders, this is another emerging topic that needs more attention. Tell us your thoughts! @VeterinaryViewfinder or VeterinaryViewfinder@gmail.com
Fireworks. Travel. Noise. Every July 4th, veterinary teams face a predictable surge of panicked pets, frazzled clients, and last-minute sedation requests. So why are so many clinics still reacting instead of preparing?
This week on The Veterinary Viewfinder, Dr. Ernie Ward and Beckie Mossor, MPA, RVT, unpack how veterinary clinics can turn this annual headache into an opportunity to deliver better care and boost revenue. From leveraging your PIMS to send targeted alerts about noise aversion and vaccine needs, to rethinking social media as part of a layered communication strategy, they outline the tools and tactics that practices already have but rarely use.
They also explore underutilized solutions, such as preemptive outreach to anxious pet owners, virtual care referrals, technician-led VCPR visits, and offering in-clinic support during peak noise periods. As Dr. Ward puts it, you’ll pay for it on the front end or the back. But you’ll pay if you don’t prepare and prevent.
Whether it’s the 4th of July, New Year’s Eve, or beach-season boarding, this episode is a playbook for staying ahead of preventable emergencies, protecting your staff’s sanity, and proving your clinic’s value before the fireworks start.