The Veterinary Viewfinder Podcast
Dr. Ernie Ward and Beckie Mossor, MPA, RVT, have co-hosted their award-winning weekly veterinary podcast since 2016. Each week, they “tackle the toughest topics in veterinary medicine,” highlighting controversial issues and trending news, introducing veterinary key opinion leaders and provocateurs, and offering solutions to the myriad challenges facing the veterinary profession.
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Amazon Considers Offering Veterinary Telemedicine - What It Means for Veterinary Clinics and Team Members
Recently, Amazon announced it was considering offering veterinary telemedicine services to augment its position as a top pet supplies and pharmacy provider. This move would allow them to compete in veterinary telemedicine against competitors like Walmart, Chewy, etc. This week, we discuss the pros and cons and potential impacts this could have on independent veterinary clinics and the veterinary profession.
Hosts Dr. Ernie Ward and Beckie Mossor, MPA, RVT, review the recent news that Amazon was considering offering veterinary telemedicine. Beckie shares why this is no surprise and that there may be a silver lining for independent veterinary clinics.
Dr. Ward expresses his concerns along with several steps veterinary professionals should be taking to ensure continued success in the future.
Viewfinders, there’s much more to this issue than simply, “Oh brother, here’s another competitor!” We’d love to hear your thoughts and how you’re addressing this issue.
Fireworks. Travel. Noise. Every July 4th, veterinary teams face a predictable surge of panicked pets, frazzled clients, and last-minute sedation requests. So why are so many clinics still reacting instead of preparing?
This week on The Veterinary Viewfinder, Dr. Ernie Ward and Beckie Mossor, MPA, RVT, unpack how veterinary clinics can turn this annual headache into an opportunity to deliver better care and boost revenue. From leveraging your PIMS to send targeted alerts about noise aversion and vaccine needs, to rethinking social media as part of a layered communication strategy, they outline the tools and tactics that practices already have but rarely use.
They also explore underutilized solutions, such as preemptive outreach to anxious pet owners, virtual care referrals, technician-led VCPR visits, and offering in-clinic support during peak noise periods. As Dr. Ward puts it, you’ll pay for it on the front end or the back. But you’ll pay if you don’t prepare and prevent.
Whether it’s the 4th of July, New Year’s Eve, or beach-season boarding, this episode is a playbook for staying ahead of preventable emergencies, protecting your staff’s sanity, and proving your clinic’s value before the fireworks start.